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The Books That Shaped Our Team

The ultimate reading list for aspiring — and experienced — digitalists

September 09, 2019 | 3 min. read

We’re a curious bunch here at Digital. And we mean that in a good way. It’s that rare kind of office where people are legitimately fired up about what they do. They’re genuinely interested in ‘self-improvement’ and ‘new perspectives’ on their role.

Sometimes these fresh takes are garnered from industry blogs. Sometimes it’s TED Talks. And sometimes it’s those dusty, old relics: books. (Yes, we’re aware of e-readers.)

But which books exactly? We asked some of our colleagues which well-thumbed tome has had the biggest impact on their career so far. Then we made a massive Amazon order.

Johan — Product Owner
Activate Your Brain: How Understanding Your Brain Can Improve Your Work — and Your Life by Scott G. Halford

“If you want to achieve more in less time, with a higher quality result, this is the book to read!”

Martje — MD
Maverick: The Success Story Behind the World’s Most Unusual Workplace by Ricardo Semler

“Maverick is insightful on an abstract level. It shows the enormous power that comes from people having a shared goal and really working together. You don’t always have to follow proven structures. You can work in a completely different way and still achieve success. There’s no one right way to run a business.”

Linda — Product Owner
Hooked — How to Build Habit-Forming Products by Nir Eyal

“It provides a framework for keeping customers engaged with your product, plus some really useful examples. I got some great inspiration for A/B testing.”

Merijn — UX designer

The Design of Everyday Things by Donald A. Norman

“I consider this the best introduction to the world of design. It also highlights the other fields of research that lead to great design. Plus, it’s a really easy read.”

Andreea Tuleasca — Frontend Developer
The Clean Coder — A Code of Conduct for Professional Programmers by Robert C.Martin

“I read the Clean Coder a long time ago but it still rings true. It’s not about a specific programming language. Instead, it’s about general rules that make a programmer a good professional. Things like how to estimate tasks, how to test and how to handle pressure. It just makes you a better overall programmer.”

Lauryan — Manager Global Digital Advertising
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker

“This came out at a time when I was figuring out how to make marketing work in an agile environment. The author argues that the old adage ‘the medium is the message’ has become ‘the tech is the message’. Marketing is increasingly influenced and enabled by technology which means we as marketers need to be open to the possibilities it presents.”

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